| Website Discovery Tips for Webmasters
Get Listed
Most sites fit into some type of category regarding the nature of the content at that site. There are many list, directories and resources available on the Web that are looking for links to other sites. Get your site listed on as many related sites as possible and your traffic is sure to increase. This will also help your search engine rankings.
Create Quality
Provide content to your visitors that you would be interested in viewing yourself. If the content you provide is of high quality, then your visitors will have a positive experience when visiting your site. Pay attention to detail.
Track Your Traffic
Knowing where your visitors are coming from is one of the most valuable stats you can have. By knowing where your traffic is coming from, you can adjust your site accordingly to maximize your sales.
Reward Your Visitors
If you can provide an incentive for people to join your site or sign up for your list, then they are more likely to do so. It is important to make sure that you don't focus too much on the incentive and make sure there is value in the subscription, or your run the risk of losing the subscription to people seeking freebies.
Leverage Your Valuable Content
If you have content available at your site that is unique or valuable to the visitors of your site, make sure you take advantage of this distinguishing feature in every way. Promote that content as a feature of your site on the front page and make sure to draw attention to it whenever possible.
If your content is especially valuable, unique or even exclusive, then you can likely charge people to view that content (if you aren't already). If the content is viewable only once or not often by the same viewier, a pay-per-view system will provide the best return. However, if your content changes and updates regularly, you may want to consider a subscription system. Either using pay-per-view or subscription based models, unique content can translate into sales.
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